Quanta enables e-commerce and digital teams to effectively collaborate to optimize web performance.
To continue its growth, Quanta recognized the need to focus on marketing. In order to lay the foundations for a successful marketing strategy, the company needed to ensure that the product was positioned correctly and to clarify its value proposition.
Articulating the Company’s DNA
Through workshops and one-on-one interviews, Eleius and Quanta were able to truly define Quanta’s DNA: why did it exist, what value is it bringing and for whom. This, in addition to industry research, enabled Eleius and Quanta to position the company within its competitive environment. The teams were able to express Quanta’s unique value proposition in a crisp language that resonates with its target buyer personas.
Ensuring On-Target Messaging on Every Communication Channel
Eleius authored an official positioning document based on the outcomes of the different workshops, interviews and research. The document outlines the company’s market position, identity and unique value, in addition to clearly defining the company’s mission, vision and ambition. The positioning document now serves as a central messaging pivot for all of the company’s communications, ensuring messaging consistency on every channel.
Creating a Marketing Tool Box for Effective Lead Generation and Brand Awareness
The second stage of the mission was to completely redesign Quanta’s website. The website needed a fresh look,to be more conversion oriented and to reflect the new value proposition. The final product was an engaging and visually appealing website with a clear value proposition. Eleius also continues to produce content, including case studies, customer videos and blog articles to populate Quanta’s website and generate leads. The case studies reflect Quanta’s value proposition.
Knowing the Market and Prioritizing Sales and Marketing Efforts
The final stage of the mission was to construct Quanta’s target addressable market (TAM) to enable the marketing and sales teams to reach out to the company’s highest potential prospects. After a series of workshops to define Quanta’s target market segments in its home market of France, Eleius audited Quanta’s marketing database. Eleius then enriched Quanta’s database and scored each prospect based on their propensity to buy Quanta.
Targeted and Personalized Marketing Campaigns That Convert
Marketing and sales teams can work together to segment their joint database and focus their efforts on the highest value accounts. Quanta can now roll-out highly targeted and personalized marketing campaigns and have meaningful sales conversations to convert high-value prospects into customers.