- Eleius, Marketing Acceleration for Tech Companies

“Eleius seamlessly integrated into our company - they understood our DNA. Their unique methodology enabled us to reinforce our market position and rapidly deploy an effective marketing strategy. Thanks to the pre-scored TAM built by Eleius, our sales and marketing teams can now prioritize their efforts and target prospects with laser precision”
Romain Lamaison, Co-founder and CEO at Quanta

Quanta and Eleius Pave the Way
for Marketing Success

The web performance expert reached out to us to position its product in the market, overhaul its website, create case studies and customer videos, and build its comprehensive pre-scored prospecting database.

Challenges

  • Define market position
  • Identify target personas
  • Develop compelling value proposition
  • Define vision, mission and ambition

Solution

  • Eleius positioning document
  • Website
  • Content on demand: Video and text format case studies, blog articles
  • Eleius pre-scored TAM construction

Benefits

  • Clear market positioning
  • Crisp on-target marketing messaging
  • Instant access to all prospects in the market, prioritized by propensity to buy
  • Highly-targeted Account Based Marketing (ABM) campaigns

Quanta enables e-commerce and digital teams to effectively collaborate to optimize web performance.

To continue its growth, Quanta recognized the need to focus on marketing. In order to lay the foundations for a successful marketing strategy, the company needed to ensure that the product was positioned correctly and to clarify  its value proposition.

Articulating the Company’s DNA

Through workshops and one-on-one interviews, Eleius and Quanta were able to truly define Quanta’s DNA: why did it exist, what value is it bringing and for whom. This, in addition to industry research, enabled Eleius and Quanta to position the company within its competitive environment. The teams were able to express Quanta’s unique value proposition in a crisp language that resonates with its target buyer personas.

Ensuring On-Target Messaging on Every Communication Channel

Eleius authored an official positioning document based on the outcomes of the different workshops, interviews and research. The document outlines the company’s market position, identity and unique value, in addition to clearly defining the company’s mission, vision and ambition. The positioning document now serves as a central messaging pivot for all of the company’s communications, ensuring messaging consistency on every channel.

Creating a Marketing Tool Box for Effective Lead Generation and Brand Awareness

The second stage of the mission was to completely redesign Quanta’s website. The website needed a fresh look,to be more conversion oriented and to reflect the new value proposition.  The final product was an engaging and visually appealing website with a clear value proposition. Eleius also continues to produce content, including case studies, customer videos and blog articles to populate Quanta’s website and generate leads. The case studies reflect Quanta’s value proposition. 

Knowing the Market and Prioritizing Sales and Marketing Efforts

The final stage of the mission was to construct Quanta’s target addressable market (TAM) to enable the marketing and sales teams to reach out to the company’s highest potential prospects. After a series of workshops to define Quanta’s target market segments in its home market of France, Eleius audited Quanta’s marketing database. Eleius then enriched Quanta’s database and scored each prospect based on their propensity to buy Quanta.

Targeted and Personalized Marketing Campaigns That Convert

Marketing and sales teams can work together to segment their joint database and focus their efforts on the highest value accounts. Quanta can now roll-out highly targeted and personalized marketing campaigns and have meaningful sales conversations to convert high-value prospects into customers.