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Adloop

Eleius

Adtech Disruptor Clarifies Its Value Proposition for Sales Success

Adloop wanted to explain its technological breakthrough with clarity so that its value could be more readily understood by buyers.

Challenge

01

Reposition company

02

Identify unique value proposition

03

Harmonize company communication on all channels

Solution

  • Go-to-Market Strategy

  • Product
    Marketing

  • Branding

  • Website

  • Content

  • Marketing Database

Success story

Developing a Compelling Value Proposition

To help accelerate sales cycles, Adloop needed clearer positioning and a differentiated value proposition.

Eleius conducted workshops and competitive research, and talked to customers interviews to better understand the value that its media optimization solution brings to them.

Creating an Impactful and Engaging Website

The first outcome was a comprehensive positioning document. This lays out Adloop’s value proposition and key differentiators in relation to alternative approaches. Adloop now uses this document as a reference to produce all ongoing sales, marketing, and corporate communications.

The next stage was to overhaul Adloop’s website. The website copy was developed to reflect the newly identified value proposition and directly address the identified buyers.

Generating High-Intent Prospects

Adloop now benefits from a meaningfully differentiated value proposition specific to its buyer niche. Its messaging is now consistently executed to more reliably generate high-intent prospects.

Results

01

Clear market positioning

02

Crisp, on-target messaging

03

Increased volume of qualified leads