B2B Marketing, Etienne Viellard, Demand Generation, Lead Generation, Product Marketing, Corporate Marketing, PR, Public Relations, B2B B2B Marketing, Etienne Viellard, Demand Generation, Lead Generation, Product Marketing, Corporate Marketing, PR, Public Relations, B2B B2B Marketing, Etienne Viellard, Demand Generation, Lead Generation, Product Marketing, Corporate Marketing, PR, Public Relations, B2B B2B Marketing, Etienne Viellard, Demand Generation, Lead Generation, Product Marketing, Corporate Marketing, PR, Public Relations, B2B B2B Marketing, Etienne Viellard, Demand Generation, Lead Generation, Product Marketing, Corporate Marketing, PR, Public Relations, B2B

Frequentiel

Eleius

RFID Software and Services Leader Trusts Eleius to Overhaul Its Marketing With New Positioning, Branding and Sales Assets

Frequentiel needed to explain its sophisticated products and services with clarity and clearly demonstrate the value it brings to the retail industry.

Challgenge

01

Refine market positioning

02

Identify target buyers

03

Identify unique value proposition

04

Upgrade brand identity

Solution

  • Positioning
    & Messaging

  • Branding

  • Website

  • Content

Success story

Powering New Customer Experiences

Frequentiel is Europe’s leading RFID software and services company. It is also a leading provider of mobile solutions for manufacturing, warehousing, transport, and logistics. The company’s driving ambition is to give companies the inventory superpowers they need to be more efficient, more agile, and invent new customer experiences.

The Need to Stand Out from Competitors

Frequentiel’s products are services are essential to successful retail. However, breaking down their complexity and demonstrating their value was proving challenging to the company.

To help take its software solution to market, the company needed clearer positioning within the broader market. It also needed a more structured demonstration of its value proposition combined with more incisive messaging. Having heard of Eleius through one of its investors, Frequentiel called on us to help them out.

A Comprehensive Value Proposition and Impactful Messaging

In-depth industry research, client interviews and workshops enabled Eleius to position Frequentiel within its competitive environment, to identify the buyer personas it needed to engage, and to articulate what differentiated it from the competition. Eleius authored a positioning document detailing all of this. The document was distributed throughout the company. It ensures that everyone is on the same page and has the same on message pitch.

Frequentiel is now about to talk to its buyers with a comprehensive value proposition and clearly explain all of its features and benefits.

A Clear and Compelling Website

Eleius next set about overhauling Frequentiel’s website, giving it a fresh new look and updated copy that talks to buyers within the retail industry. 

This upgraded Frequentiel’s website’s “startup” look and feel to one of a serious industry player. 

Assets for Successful Sales Cycles

Results

01

Clear strategic market positioning

02

Crisp, on-target messaging