01Refine market positioning
02Identify target buyers
03Identify unique value proposition
04Upgrade brand identity
“With Eleius, we were able to achieve great progress in little time. Eleius quickly got to grips with our atypical sector. The team understood our market and how we needed to communicate our value to our buyers.”
Powering New Customer Experiences
Frequentiel is Europe’s leading RFID software and services company. It is also a leading provider of mobile solutions for manufacturing, warehousing, transport, and logistics. The company’s driving ambition is to give companies the inventory superpowers they need to be more efficient, more agile, and invent new customer experiences.
The Need to Stand Out from Competitors
Frequentiel’s products are services are essential to successful retail. However, breaking down their complexity and demonstrating their value was proving challenging to the company.
To help take its software solution to market, the company needed clearer positioning within the broader market. It also needed a more structured demonstration of its value proposition combined with more incisive messaging. Having heard of Eleius through one of its investors, Frequentiel called on us to help them out.
A Comprehensive Value Proposition and Impactful Messaging
In-depth industry research, client interviews and workshops enabled Eleius to position Frequentiel within its competitive environment, to identify the buyer personas it needed to engage, and to articulate what differentiated it from the competition. Eleius authored a positioning document detailing all of this. The document was distributed throughout the company. It ensures that everyone is on the same page and has the same on message pitch.
Frequentiel is now about to talk to its buyers with a comprehensive value proposition and clearly explain all of its features and benefits.
A Clear and Compelling Website
Eleius next set about overhauling Frequentiel’s website, giving it a fresh new look and updated copy that talks to buyers within the retail industry.
This upgraded Frequentiel’s website’s “startup” look and feel to one of a serious industry player.
Assets for Successful Sales Cycles
Clear strategic market positioning
Crisp, on-target messaging