B2B Marketing, Etienne Viellard, Demand Generation, Lead Generation, Product Marketing, Corporate Marketing, PR, Public Relations, B2B B2B Marketing, Etienne Viellard, Demand Generation, Lead Generation, Product Marketing, Corporate Marketing, PR, Public Relations, B2B B2B Marketing, Etienne Viellard, Demand Generation, Lead Generation, Product Marketing, Corporate Marketing, PR, Public Relations, B2B B2B Marketing, Etienne Viellard, Demand Generation, Lead Generation, Product Marketing, Corporate Marketing, PR, Public Relations, B2B B2B Marketing, Etienne Viellard, Demand Generation, Lead Generation, Product Marketing, Corporate Marketing, PR, Public Relations, B2B

Quanta

Eleius

Full-Service Marketing for Web Performance Vendor Sets Stage for Global Growth

Quanta called on Eleius to position its offering, overhaul its website, create case studies and video testimonials, and build its comprehensive pre-scored prospecting database.

Challenge

01

Define market positioning

02

Identify target personas

03

Develop compelling value proposition

04

Define vision, mission and ambition

Solution

  • Product
    Marketing

  • Branding

  • Website

  • Content

  • Marketing Database

  • Data Science

  • Events

  • Inside Sales

Success story

Articulating the Company’s DNA

Quanta enables business and digital teams to collaborate to optimize web performance.

To pursue its growth, Quanta needed to ensure that it’s product was positioned correctly and to clarify its value proposition.

Through workshops and one-on-one interviews, Eleius and Quanta were able to define Quanta’s DNA: why it exists and the value it offers. We were able to express Quanta’s unique value proposition in a crisp language that resonates with its target buyer personas.

A Tool Box for Effective Lead Generation

The second stage of the mission was to completely redesign Quanta’s website to reflect its new value proposition. The result is a visually appealing and conversion-oriented website.

Eleius also produces ongoing content for Quanta, including case studies, customer videos and blog articles to generate and nurture leads.

Prioritizing Sales and Marketing Efforts

The final stage of the mission was to construct Quanta’s pre-scored prospecting database to enable Sales and Marketing to reach the company’s most valuable prospects. Quanta can now roll out highly targeted and personalized marketing campaigns and have meaningful sales conversations with high-value prospects.

Results

01

Clear market positioning

02

Crisp on-target marketing messaging

03

Instant access to in-market prospects, prioritized by propensity to buy

04

Highly targeted Account Based Marketing campaigns