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WeMaik

Eleius

Breakthrough AI Software Platform Kick-Starts its Marketing and Secures Major Fundraising

Eleius positions WEMAIK with industry analysts and facilitates Series-A fundraising round.

Challenge

01

Identify target personas

02

Define unique value proposition

03

Identify market positioning

04

Define long-term vision, mission and ambition

Solution

  • Product Marketing

Success story

Tackling Essential Marketing Questions

WeMaik’s industry-first AI-powered software enables users to create enterprise applications without coding or technical skills. Ready to start their marketing, they turned to Eleius to help them get on the right track.

Clear positioning and core messaging were vital to the company’s success. Through a rigorous process of research, engagement and workshopping, Eleius and WeMaik were able to enrich and reinforce the company’s vision. 

Laying the Foundations for Marketing Success

The positioning document authored by Eleius ensured the new website copy clearly expressed the company’s unique value and addressed the right personas. Furthermore, it enabled the company to devise a winning marketing plan and was used as the basis for all its marketing assets – brochures, case studies, etc.

With the help of Eleius, WeMaik successfully briefed the two leading US-based industry analysts in their category.

Strong Positioning Facilitates Fundraising

In March 2017, WeMaik secured €1.5 million in funding. The company credits this in part to Eleius’ work, which enabled them to clearly communicate their value proposition and equity story to investors.

Results

01

€1.5 million fundraising

02

Clear market positioning

03

Incisive marketing messaging and equity story