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Alphalyr

Sales Analytics Challenger Boosts Growth With End-to-End Outsourced Marketing

Over a two year close partnership, we helped Alphalyr successfully reposition, rebrand and boost its lead generation

Challenge

01

Refine market positioning

02

Better understand buyer behavior

03

Clearly articulate unique value proposition

04

Generate qualified leads

Solution

  • Marketing
    Strategy

  • Positioning
    & Messaging

  • Branding

  • Website

  • Content

  • Digital Lead Generation

  • Events

Success story

Actionable Recommendations for Fast Improvement

Alphalyr is revolutionizing sales analysis and reporting thanks to its personalized email that provides business managers with just the right information to make fast and informed decisions, every day.

The company was gaining traction internationally, particularly in the UK and Germany. However, it realized that in order to sustain and accelerate this, it needed clearer positioning and more incisive messaging to address the multiple buyer personas it was encountering.

Clear Positioning and Messaging 

Based on workshops with Alphalyr employees and customers, Eleius positioned Alphalyr within its competitive landscape, identified the key personas to target and authored its value proposition in a language that resonates with them.

A Website Revamp to Support Lead Generation

To enable Alphalyr to effectively engage its market, Eleius designed a new brand identity and provided it with a conversion-oriented website. We also produced customer case studies and video testimonials relaying the new messaging. 

Campaigns On Demand To Accelerate Sales Growth

The sales team was trained on the new pitch, which completely transformed how the software was sold.

Following our recommendation, the company participated in a leading industry event. Eleius designed Alphalyr’s booth and communication assets for the occasion.

The company continues to grow at an accelerated pace. Alphalyr continues to entrust Eleius with the production of ongoing campaigns, including display ads, case studies, customer testimonial videos, and ebooks.

Results

01

Clear market positioning

02

Incisive sales and marketing messaging

03

Increase in qualified leads