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Cleany

Office Cleaning Disruptor Lays the Foundations for Marketing Acceleration

Cleany is giving the office services sector a much needed digital overhaul. Eleius helped Cleany better understand their market and unique value proposition.

Challenge

01

Understand market dynamics and positioning

02

Define value propositions by buyer persona

03

Crystalize vision, mission and ambition

Solution

  • Product Marketing

Success story

Targeted Marketing– The Key to Growth

Cleany is bringing a digital twist to the traditional cleaning and office management services industry.

After initial sales success, Cleany realized that the only way to sustain and accelerate its growth was to invest in marketing. Furthermore, the company needed not only to sell its service platform to businesses, but also to attract employees.

Cleany called on Eleius to help them develop a more structured and informed marketing approach. Through research, as well as a series of workshops, Cleany and Eleius were able to position the company within its competitive environment.

Marketing Acceleration and Sales Success

Eleius authored a positioning document to outline Cleany’s market position, identity and unique value, in addition to clearly defining the company’s mission, vision and ambition. The company is now able to craft targeted marketing campaigns, which clearly articulate their value proposition.

Effectively Communicatinga Purpose-Driven Vision

Empowering employees and creating a culture that fosters career development and job satisfaction at every level of the organization is important to Cleany. With a clear vision of who it is and where it is going, Cleany is able to sustain a purpose-driven organization to both attract and retain employees.

Results

01

Accelerated lead generation

02

Strengthened employer brand

03

Clear market positioning

04

Crisp, on-target messaging